Product & Package Design
At Campari Group, I’ve had the opportunity to design custom products used as giveaways for 'gift with purchase' promotions and 'enter to win' prizes. From branded barware to unique accessories, I’ve created items that not only enhance the customer experience but also align with the premium quality and personality of each brand. These designs are crafted to feel like coveted keepsakes, ensuring they leave a lasting impression on our audience.
Grand Marnier Scented Candle
A truly premium 'Gift with Purchase'
A luxurious offering to Grand Marnier's customers, this candle is a limited-edition product inspired by the brand's rich heritage. Designed to reflect the candle’s opulent notes of orange and cognac, with intricate details that echo Grand Marnier’s latest sophisticated branding. Balancing tradition with modern refinement, both the box and glass of the candle itself features spot glossed elements against a matte finish for a unique, pleasing touch.
This candle is one of my personal favourites, which I feel highlights my ability to translate a brand’s identity into tactile, visually captivating product that enhances the customer experience.
Deliverables
Box artwork
Candle glass design
Promotional materials
In-store display rack
Team
Myself, Graphic designer
Yvoոոе Shеո, Channel marketing manager
Maria Sutton, Brand manager for European Icons
Katernya Palleros, Brand manager for Cognac & RARE Portfolio
Year
2024
Back of box
6 oz glass candle
Inside of box, lid removed
Candle Display Rack
Part of this project included designing an eye-catching and functional display rack to prominently display the Grand Marnier scented candle 'gift with purchase'.
Designed to align with the brand’s luxurious yet approachable aesthetic, the rack features the bold red colour palette inspired by Grand Marnier’s signature branding, complimented by elegant typography and high-contrast visuals. The Cognac + Orange tagline ensures the customer understands what makes Grand Marnier unique, while also enticing them with a sensory connection.
Aperol Snowboard
A thrilling 'Enter to Win' prize
Easily the coolest product I’ve had the honour of designing for Campari, the Aperol snowboard fully embraces the bold new 2025 branding. As someone who loves snow sports, I approached this project with a personal question: "What would make me feel like the coolest boarder on the slopes?"
The final design evolved through several iterations but stayed true to its core vision. It features the signature striped ripple pattern on both ends, a sparkling starburst for added energy, and the new Ricetta Originale seal prominently displayed on top—a perfect blend of style and brand identity.
Deliverables
Snowboard artwork
Promotional materials
In-store display rack
Team
Myself, Graphic designer
Yvoոոе Shеո, Channel marketing manager
Maria Sutton, Brand manager for European Icons
Year – 2024
Forty Creek x Altitude Coffee
A delicious 'Gift with Purchase'
In collaboration with Altitude Coffee, Forty Creek had a specialty blend of ground coffee as a gift with purchase of a bottle of Forty Creek Cream whisky. Altitude Coffee is a Canadian coffee house from Brantford, Ontario that was born from of a passion for better coffee and the desire to share it with others.
This project was a pleasure to work on, giving me the chance to experiment with a new type of packaging and create something exciting and memorable for Forty Creek's loyal fans. The main logo features copper foiling, and has layers of spot gloss throughout.
Flat design of bag
Printed bag with copper foiling.
Deliverables
Coffee packaging
In-store shelf talkers
In-store backercards
In-store novelty shaped dump bins
Team
Myself, Graphic designer
Stephen Pryce, Channel marketing manager of Dark Spirits
Eric Cultsam, Associate brand manager
Veronika Osmikhovska, Associate brand manager
Year
2023