Campari Group – Portfolio Brands
Toasting Life Together
During my four years at Campari Canada, I've had the honour of creating design work spanning across the company's diverse portfolio of premium spirit brands. From embracing established brand guidelines and mastering the distinctive voice of each label, to being a part of revitalizing longstanding icons for a new market, and even launching exciting new additions to the Campari Group family.
The work I've done has ranged so much that capturing it all on one concise portfolio page is challenging. Therefore, this page serves as a showcases of select sampling of projects that defy easy categorization.
'Gift With Purchase' Packaging
Bottles are frequently marketed in stores with 'gift with purchase' or 'non-liquid value add' items. These often include branded glassware, but can also be smaller items like candles, tote bags, cocktail-making accessories, and sunglasses.
Here are just a few examples of the many boxes and packages I have designed during my time at Campari.
In Market Displays & Activations
All images outside of Ontario were provided by my fellow team members in other provinces.
Out Of Home
Product Sell Sheets
Sell sheets, or sometimes called 'One Pagers', play a critical role in the alcohol industry for conveying information to customers and venues about the products being offered. On my end as the designer, I'm usually provided a large wall of text, some accolades, and a simple request: 'Can you make it look nice?'
Here are a select few of the numerous sell sheets I've made over the years.
