Be Spoken Of.

One of Canada's true design pioneers, for over 40 years Alfred Sung has championed classic style above all else, providing a minimalist and forever chic wardrobe to its customers.

Working at a small digital marketing agency called Triangles, I was part of the team designing the full consumer journey from tailored ads, to customized microsite.

Getting the chance to work closely with Alfred Sung was a unique experience, as it provided me with the opportunity to get an in-depth look at the world of high quality fashion from a much more technical perspective.

As the consumer journey designer, I aimed to capture the brand’s timeless elegance through sleek, sophisticated ads. The marketing team crafted a compelling narrative across Instagram, Facebook, Google Ads, and custom microsites. The campaign successfully increased web traffic and social media engagement, leading to a notable rise in tailoring consulting appointments. It was rewarding to see our creative efforts make a tangible impact for Alfred Sung.

Event Engagement Microsite

This particular Alfred Sung Bespoke Tailoring microsite was created to engage users interested in special event tailoring, such as weddings. It featured elegant floral motifs, detailed content on fabrics, and links to more in-depth pages on the Alfred Sung website to order fabric swatches and book fittings, enhancing engagement and conversions.