Campari
The Red Heart of Every Negroni.
I have had the privilege of serving as the in-house designer at Campari Group Canada, where I worked on their extensive portfolio of brands, including the iconic namesake red bitter liquor, Campari.
With over 150 years of innovation, cultural impact, and unique flavour, Campari's rich history makes it an honour to contribute to its campaigns across Canada. One of my personal favorites is Negroni Week, a partnership with Imbibe that launched in 2013. For one week in September, bars and restaurants mix up Negroni cocktails for a charitable cause.
No Negroni Without Campari
Negroni Week is a partnership between Campari and Imbibe that launched in 2013. For one week in September, bars and restaurants mix up Negroni cocktails for a charitable cause.
The annual Negroni Week project is always a big one, with so many deliverables across different channels, both on and off premise, and in both English and French. Tackling this requires major organization of assets, working files, and print files.
Deliverables
Backer & case cards
Coasters
Food & Drink Magazine ad
In-store case wraps
Lightbox poster
Menu templates
Necktag recipe booklet
Poster
Postcard
Sellsheet
Shelftalkers
Table tents
TASTE Magazine ad
T-shirt designs
Window decals
Team
Myself, Graphic designer
Yvoոոе Shеո, Channel marketing manager
Maria Sutton, Brand manager for European Icons
John Andersen, Channel marketing director of On-Premise
Year
2023
Illustration Work
One of my favourite parts of working at Campari Group is the occasional opportunity to use my iPad for creating fun illustrated pieces. Below are three selected works I've had the pleasure of illustrating for Campari.
Illustrated light box poster displayed in the Legacy Liquor Store in Vancouver, BC. (2022)
Illustrated light box poster displayed in the Legacy Liquor Store in Vancouver, BC. (2021)
Custom illustrated Campari Negroni Valentine's Day card as part of the Bittersweet Valentine's campaign along with Aperol. Available with purchase of 750mL bottle of Campari across all Canadian liquor stores. (2022)
In Market Displays & Activations
All images outside of Ontario were provided by my fellow team members in other provinces.
Campari Group Canada is a leading beverage company specializing in the production and distribution of premium spirits and liqueurs. With a diverse portfolio of iconic brands, the company is committed to delivering exceptional quality and innovation in the Canadian market.
Campari – Davide Campari Milano
Campari is a globally renowned Italian aperitif, celebrated for its distinctive red colour and unique, bittersweet flavour profile. A key ingredient in many classic cocktails, but iconically known for the Negroni, Campari embodies the essence of Italian style and sophistication.