Aperol Spritz, Italy's No. 1 Cocktail
I have had the privilege of serving as the in-house designer at Campari Group Canada, where I worked on their extensive portfolio of brands, with a particular focus on the historic Aperol Spritz, the iconic Italian orange cocktail. My work has spanned across Canada and has, in some cases, been adapted by the US Campari marketing team.
My role in this partnership involved collaborating closely with brand managers and marketing leads to ideate and bring to life the vibrant and refreshing advertising for Aperol. This included designing liquor board print materials, planning and creating event space activations, designing "gift-with-purchase/value-add" promotional products and packaging, working with the digital marketing team to create engaging social media content, and designing high-impact banners and event signage.
504 King Streetcar – Aperol Spritz Wrap
Join The Joy! Aperol Spritz gets a full streetcar takeover for the summer of 2024.
Painting King Street orange, this execution aimed to engage viewers by inviting them to 'Find Your Spritz'. Scanning a QR code directed them to the nearest bar or restaurant participating in the Aperol Spritz promotional campaign.
This project involved significant collaboration with the team to ensure each section of the streetcar effectively conveyed the Aperol Spritz message at a glance. It was crucial that each photo showcased various events where one could enjoy a Spritz, making a lasting impression.
Deliverables
TTC streetcar wrap
TTC streetcar interior panel ads
Digital billboards
Team
Myself, Graphic designer
Devin Maini, Associate brand manager
Maria Sutton, Brand manager for European Icons
Emily Spencer, Digital media specialist
Year
2024
The Aperol Lawn at Budweiser Stage
Working closely with the On-Premise channel marketing team, I designed the signage and menus for The Aperol Lawn at Budweiser Stage in Toronto, bringing Aperol’s bright orange joy to the music scene!
The signage added bold pops of Aperol-orange and playful typography to the space, while the menus were designed to be both stylish and easy to navigate. Every element was crafted to enhance the experience for concertgoers and create a memorable spot to soak up the energy of the venue.
Deliverables
Main logo wordmark
Bar booth wraps
2 x menu variants
Team
Myself, Graphic designer
John Andersen, Channel-marketing director of On-Premise
Maria Sutton, Brand manager for European Icons
Yvoոոе Shеո, Channel marketing manager
Year
2024 – 2026
Aperol Snowboard
A thrilling 'Enter to Win' prize
Easily the coolest product I’ve had the honour of designing for Campari, the Aperol snowboard fully embraces the bold new 2025 branding. As someone who loves snow sports, I approached this project with a personal question: "What would make me feel like the coolest boarder on the slopes?"
The final design evolved through several iterations but stayed true to its core vision. It features the signature striped ripple pattern on both ends, a sparkling starburst for added energy, and the new Ricetta Originale seal prominently displayed on top—a perfect blend of style and brand identity.
Deliverables
Snowboard artwork
Promotional materials
In-store display rack
Team
Myself, Graphic designer
Yvoոոе Shеո, Channel marketing manager
Maria Sutton, Brand manager for European Icons
Year
2024
Illustration Work
One of my favorite parts of working at Campari is the occasional opportunity to use my iPad for creating fun illustrated pieces. Below are three selected works I've had the pleasure of illustrating for Aperol.
Custom illustrated Aperol Spritz Mother's Day card, available with purchase of 750mL bottle of Aperol across all Canadian liquor stores. (2023)
Illustrated light box poster displayed in the Legacy Liquor Store in Vancouver, BC. (2021)
Custom illustrated Aperol Spritz Valentine's Day card as part of the Bittersweet Valentine's campaign along with Campari. Available with purchase of 750mL bottle of Aperol across all Canadian liquor stores. (2022)
In Market Displays & Activations
All images outside of Ontario were provided by my fellow team members in other provinces.
Campari Group Canada is a leading beverage company specializing in the production and distribution of premium spirits and liqueurs. With a diverse portfolio of iconic brands, the company is committed to delivering exceptional quality and innovation in the Canadian market.
Aperol is the iconic Italian aperitif known for its vibrant orange hue and unique bittersweet taste, crafted from a blend of select herbs and roots. Perfectly balanced and refreshingly light, Aperol is best enjoyed in the classic Aperol Spritz, Italy's No. 1 cocktail.